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Crystal WavesTravel & Hospitality2026

Luxury Yacht Charter Website

  • UX / UI Design
  • Corporate & E-Commerce Websites
  • AI Implementation
  • Google Ads
  • +3
Overview

The project

Crystal Waves runs private luxury yacht charters on Cyprus's eastern coastline — Protaras and Ayia Napa out to Cape Greco, the sea caves and the Blue Lagoon — led by its flagship, the Elysian Blue. AdSTARS designed and built the site in 2026, with AI-assisted production in the delivery, and runs the brand's paid acquisition across Google, Facebook, Instagram and ChatGPT.

Challenge

The problem

Charter customers buy an occasion, not a boat: a proposal, a birthday, a family day at sea. The site had to sell the feeling while answering the practical questions that decide the booking — what exactly is included, which route, how long, at what point the champagne appears — and then convert immediately, because charter demand is date-driven and perishable.

Solution

What we built

The flagship leads: Elysian Blue is presented as a residence on water, with the fleet and partner yachts behind it. The structure mirrors how people actually choose — by occasion, by location, by duration — with the all-inclusive standard (captain and crew, drinks, equipment, fuel) stated plainly so nothing feels hidden. Every section resolves to Check Availability, keeping the date at the centre of the journey from first scroll to booking enquiry.

Deliverables

What was delivered.

  • 01UX / UI Design
  • 02Corporate & E-Commerce Websites
  • 03AI Implementation
  • 04Google Ads
  • 05Facebook Ads
  • 06Instagram Ads
  • 07ChatGPT Ads
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