1. Business & Requirements Discovery
Objective: Understand business objectives, target audiences, and technical constraints.
Activities include:
Analyzing business model and revenue structure
Defining website goals (branding, lead generation, sales, support)
Identifying target customer segments and purchase behaviors
Reviewing competitors and industry benchmarks
Collecting functional and technical requirements
Outcome: A clear project scope, business objectives, and success criteria.

‍

2. Strategy & Site Architecture Planning
Objective: Design a scalable structure that supports growth and conversions.
Activities include:
Defining site map and navigation hierarchy
Designing user journeys for visitors, leads, and buyers
Structuring product categories and content logic
Planning multilingual, multi-currency, and localization needs
Aligning architecture with SEO and marketing strategy
Outcome: A strategic website blueprint that ensures usability, scalability, and discoverability.

‍

3. UX Design & Conversion Engineering
Objective: Create intuitive experiences that guide users toward action.
Activities include:
Designing wireframes for key pages and flows
Structuring layouts for clarity and usability
Optimizing checkout and lead capture journeys
Designing conversion paths and call-to-action systems
Validating usability through testing and feedback
Outcome: A conversion-optimized experience that maximizes engagement and sales.

‍

4. UI Design & Brand Integration
Objective: Translate brand identity into a professional digital interface.
Activities include:
Designing visual layouts and responsive templates
Applying brand colors, typography, and visual language
Creating product page designs and content components
Designing banners, sliders, and interactive elements
Ensuring accessibility and cross-device consistency
Outcome: A visually strong, brand-aligned interface that builds trust and credibility.

‍

5. Front-End & Back-End Development
Objective: Build a robust, scalable, and high-performance platform.
Activities include:
Developing responsive front-end interfaces
Implementing CMS or e-commerce platforms (WordPress, Shopify, Magento, custom)
Building databases, admin panels, and content management systems
Implementing shopping cart, checkout, and payment systems
Ensuring performance optimization and clean code architecture
Outcome: A fully functional, stable, and scalable website platform.

‍

6. Integrations & Advanced Functionality
Objective: Connect the website to business systems and growth tools.
Activities include:
Integrating CRM, ERP, and marketing automation systems
Connecting payment gateways and logistics providers
Implementing analytics, tracking, and heatmaps
Adding search, filters, personalization, and recommendation engines
Enabling multilingual, multi-store, and role-based access features
Outcome: A connected digital ecosystem that supports operations, marketing, and sales.

‍

7. Testing, Quality Assurance & Launch Preparation
Objective: Ensure reliability, security, and flawless user experience before launch.
Activities include:
Functional and cross-browser testing
Mobile and performance testing
Security audits and data protection checks
Content validation and SEO readiness
Preparing deployment and rollback plans
Outcome: A production-ready website prepared for public release without risk.

‍

8. Launch, Optimization & Continuous Growth
Objective: Drive performance, conversions, and long-term scalability.
Activities include:
Coordinating website launch and go-live monitoring
Tracking traffic, behavior, and conversion metrics
Optimizing speed, UX, and funnel performance
Running A/B tests and CRO experiments
Implementing feature upgrades and scalability planning
Outcome: A continuously evolving website that drives leads, sales, and sustainable business growth.

‍