Marketing & Advertising23–24 September 2026
Koelnmesse · Cologne
AI & Machine Learning
LEAP 2027
RECC Malham, Riyadh
Illustration — not a photograph of this event.
About this event
Saudi Arabia's flagship technology event, four days at RECC Malham north of Riyadh, with DeepFest running alongside it as the region's dedicated AI programme. The organiser's published figures run to 200,000+ attendance, 1,900+ investors and 600+ startups across the two.
A very different room from GITEX: government and sovereign-fund presence is far heavier, and the conversations start closer to strategy than to procurement. Worth the trip if Saudi market entry is on the plan for the next two years rather than the next two quarters.
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